Industries.Here are a few of the key sectors I work with. Don't fit here exactly? No worries. If you've gotten this far and think I could be helpful, let's chat.
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Jump to a section: B2B Tech & SaaS • Climate Tech & Clean Tech • Nonprofit Tech • Health & Health Tech
B2B Tech & Software as a Service (SaaS)
Whether you're selling a complex customer relationship management (CRM) system, a platform for managing staff, or a customer service solution, you're selling to a group of thoughtful, often technical buyers who want to know that you can solve their problem. But they're also humans with unique motivations, and they're just as likely to fall asleep to boring, poorly targeted copy as anyone else!
I've worked with diverse B2B technology content in my years as a consultant, from live chat to last-mile delivery software. I learn your product and your buyer personas deeply so I can write relatable messages that address their needs and paint you as the friendly guide they can trust (and purchase from).
I've worked with diverse B2B technology content in my years as a consultant, from live chat to last-mile delivery software. I learn your product and your buyer personas deeply so I can write relatable messages that address their needs and paint you as the friendly guide they can trust (and purchase from).
Climate Tech & Clean Tech
You're competing on two fronts: 1) creating a high-quality technology that helps businesses go further and 2) doing it with a lower carbon footprint or more resource savings than most of your peers (maybe even net zero). Conveying both benefits can be tricky, not to mention distilling your value prop so you don't lose people to jargon. (This sector is a big umbrella. My niches here are software and industrial services, but I'm also a fast study.)
My experience messaging to both technical and green audiences means I understand the fine line you have to walk. Your customers are ambitious businesses and they're compelled by a higher standard that takes the future of the planet into account. We both know they shouldn't need to pick between effectiveness and sustainability. And when they learn about your business through engaging marketing content, they won't have to.
My experience messaging to both technical and green audiences means I understand the fine line you have to walk. Your customers are ambitious businesses and they're compelled by a higher standard that takes the future of the planet into account. We both know they shouldn't need to pick between effectiveness and sustainability. And when they learn about your business through engaging marketing content, they won't have to.
Nonprofit Tech
Mission-driven, hard-working, and sometimes resource-crunched, the nonprofit tech sector mirrors its customers to some extent. You need content that speaks to stressed nonprofits trying to do more with less (and sometimes larger institutions who need buy-in from dozens of stakeholders). Your customers need to understand how your technology will help them both work more efficiently and drive better outcomes for those they serve.
I "grew up" on in-house nonprofit tech marketing teams. I'm deeply familiar with the experience of nonprofit technology developers and many types of nonprofits, from conservation to philanthropy to human services, so I can rapidly get up to speed on your content goals.
I "grew up" on in-house nonprofit tech marketing teams. I'm deeply familiar with the experience of nonprofit technology developers and many types of nonprofits, from conservation to philanthropy to human services, so I can rapidly get up to speed on your content goals.
Health & Health Tech
Consumers are looking for credible, practical sources who provide health solutions. Technology companies often need messages that engage providers, manufacturers, institutions, and individual consumers.
I have written both business-to-consumer (B2C) and business-to-business (B2B) health content, including research articles, email newsletters, and blog posts, and have special expertise writing about gut health and the microbiome. Whether your audience is a device manufacturer, a busy professional, or a patient, get content that compassionately speaks to their needs.
I have written both business-to-consumer (B2C) and business-to-business (B2B) health content, including research articles, email newsletters, and blog posts, and have special expertise writing about gut health and the microbiome. Whether your audience is a device manufacturer, a busy professional, or a patient, get content that compassionately speaks to their needs.