Services.See a list of my content services and what they include. Or discuss another content need with me.
|
Writing Services
Jump to a section: Case Studies • E-Books • White Papers • Blog Posts & Articles • Email Marketing • Content Strategy Light • And More...
Case Studies
Case studies are typically one of the highest performing pieces of content a company can invest in. Case studies showcase the exact details of how and why your business changed someone else's life, giving you specific ways to talk about your impact. Your clients are in good hands with me: I've interviewed 70+ organizations professionally to share their stories. I'm skilled at managing their time respectfully while guiding the best profile possible with targeted questions.
How it works: If you select this project, we'll have a phone consult where I learn more about your brand, case study goals, audience, and the customer you want to profile. You'll get:
How it works: If you select this project, we'll have a phone consult where I learn more about your brand, case study goals, audience, and the customer you want to profile. You'll get:
- A full case study writeup to your specs in your choice of text format
- Check-ins at various stages of the project, from outline to final draft
- Recommendations for graphics/images
- Questions you can use in future case studies
E-Books
Consider this versatile piece of "bait" content to attract more subscribers and lead sign-ups. It's a business how-to booklet or deck, typically between 5-25 pages. It's the perfect place to educate your prospective client and stick in their minds! I've developed numerous e-books that have drawn well-qualified subscribers and prospects.
How it works: If you select this project, we'll have a short series of phone consults where I learn more about your brand, project goals, and audience and put together a content brief. You'll get:
How it works: If you select this project, we'll have a short series of phone consults where I learn more about your brand, project goals, and audience and put together a content brief. You'll get:
- E-book topic suggestions to select from (if you aren't set on an idea)
- Check-ins at various stages of the project, from outline to final draft
- A full, SEO-informed e-book writeup in your choice of Word, Google Docs or other text format
- Graphics recommendations and designer connection if you need them
White Papers
A white paper is a great choice to showcase your business' thought leadership. White papers are especially effective for B2B and complex industries. Traditionally, white papers do not "sell" directly, rather, they show a solution to a problem through extensive research and data. They're geared towards a prospect further down the marketing funnel, one who will be impressed by your credibility. I'm experienced at developing white papers for complex audiences.
How it works: If you select this project, we'll have a short series of phone consults where we discuss your business, goals for the white paper, and your target audience. You'll get:
How it works: If you select this project, we'll have a short series of phone consults where we discuss your business, goals for the white paper, and your target audience. You'll get:
- White paper suggestions to select from (if you haven't chosen already)
- Check-ins at various stages of the project, from outline to final draft
- A full, SEO-informed white paper writeup in your choice of Word, Google Docs, or other text format
- Graphics recommendations and designer connection if you need them
Blog Posts & Articles
Sometimes you just have an ongoing need for high-quality short content. There are so many ways you can employ the humble blog post: educational content for your customers and prospects, opinions about your industry, news about your company, advertisements for your long-form content. The list is endless, but usually the in-house content team's energy is not. In my professional career, I've written hundreds of blog posts and articles to many guidelines and needs.
How it works: If you select this project, we'll have a phone consult where we discuss your brand, goals for your blog or publication, and your target audience and put together a content brief. You'll get:
How it works: If you select this project, we'll have a phone consult where we discuss your brand, goals for your blog or publication, and your target audience and put together a content brief. You'll get:
- Topic recommendations (if needed)
- Strategic, SEO-informed drafts to your specs in your choice of text format
- Recommendations for images and graphics
- If desired, a fully formatted post in WordPress or other CMS
Email Marketing
If you didn’t email it to your list, did it really happen? Believe it or not, email is still a major driver of awareness and conversion. Get an engaging, on-brand message to meet your goals, without annoying your customers. I’ve written everything from product updates and cold outreach to nurturing resources and webinar promos, and have tested many a subject line and call-to-action (CTA) hypothesis for effectiveness.
How it works: If you select this project, we'll discuss your business, goals for your one-off email or series, CTA, and your target audience. You'll get:
How it works: If you select this project, we'll discuss your business, goals for your one-off email or series, CTA, and your target audience. You'll get:
- Email approach recommendations
- Compelling email copy to your specs in text format, with multiple subject line options
- Recommendations for design
Strategy Services... and more
Content Strategy Light
If you’re early in your content journey or re-assessing your path, let’s discuss your goals together. I know many companies dutifully collect messaging research and then never use it again! My goal is to give you something short and effective (rather than exhaustive) that you’ll actually use. From there, your team and I can collaborate on content that is structured to your growth goals.
How it works: If you select this service, we'll have a series of consults where we discuss your business, audience, and context. I’ll assess your current content and messaging and meet with your marketing team and any other necessary stakeholders. You'll get:
How it works: If you select this service, we'll have a series of consults where we discuss your business, audience, and context. I’ll assess your current content and messaging and meet with your marketing team and any other necessary stakeholders. You'll get:
- A least-you-need-to-know customer personas set
- A brief brand positioning guide
- A content roadmap for each buying stage
- Options for creating strategic content together, from persuasive case studies to lead-generating white papers
And More...
A lot of marketing content doesn’t fit into neat and tidy boxes. One day it might be a prospect quiz, the next day a product sheet, and the day after editing or reworking a webpage. I’ve done all of these and much more. I pride myself on being a jack-of-all-trades within the B2B content niche. When I partner with clients, they tend to find that they can comfortably pass off content projects of many formats to me.
How it works: If you have a content need not listed above, let's chat and see what I can do for you.
How it works: If you have a content need not listed above, let's chat and see what I can do for you.
Want to know more, or ready to get started? Let me know your needs below.
|
|